As Clean as an Irish Spring.
For reasons far too lengthy to explain*, I just went here.
I cannot believe in the FAQ, there is this question:
What is soap?
Yes. Yes, there is. Go look!
* I was trying to remember what the catch phrase was, and I'll be damned I can't find it. Anyone else remember?
edited @ 5:17 pm - Clean as an Irish Whistle. Yep. Figured it out. Yay me.